Last updated: March 2026
SAS Data Services Ltd known as SAS Data Services or the Company respects your privacy and is committed to protecting your personal data. This privacy notice will inform you as to how we process your personal data on our website where you are a customer, end user, supplier of services or a visitor on our website. This privacy notice also tells you about your privacy rights pursuant to Data Protection Laws such as the UK Data Protection Act 2018, the General Data Protection Regulation (UK GDPR) and the EU GDPR.
A “controller” is a person or organisation who alone or jointly determines the purposes for which and the way any personal data is or is likely to be processed. Unless we notify you otherwise SAS Data Services is the controller of your personal data for the purpose of this website where we directly interact with you.
Where our business customers use the SAS Data Services Ltd. platform relating to their own clients, customers, contacts or other individuals, we may process that personal data on their behalf as a processor. In those circumstances, the relevant business customer is responsible for providing any required privacy information to those individuals and for ensuring that it has an appropriate lawful basis for using the personal data within the platform.
This privacy notice applies to the processing of personal data by us in connection with:
Personal data or personal information means any information about an individual from which that person can be identified. It does not include data where the identity has been removed. This is known as anonymised data. Anonymised data falls outside the scope of Data Protection Laws.
SAS Data Services may collect, use, store and transfer different kinds of personal data about you which we have grouped together:
Depending on your relationship with us we may process the categories of data above and categories of specific personal data that is specific to you. Please see below in the Processing Table on how we may process your personal data depending on our relationship with you and our lawful basis for doing so.
SAS Data Services will only use your personal data when the law allows us to. We will use your personal data in the following circumstances:
You give us your personal data in your direct interactions with us for example by filling in forms on our website, by registering for and using the SAS Data Services Ltd. platform or by corresponding with us by email, post or by telephone.
We receive Identity Data and Contact Data about you from third parties when:
The processing tables explain why we process personal data and the lawful basis for doing so. Depending on your relationship with us you may need to refer to different tables relevant to your specific interactions or services.
| Processing activity | Categories of personal data | Lawful basis |
|---|---|---|
| To sign you up to our platform and create your user account | Identity Data, Contact Data, Technical Data | Performance of a contract |
| To respond to any enquiries | Identity Data, Contact Data | Performance of a contract with you; Necessary for our legitimate interests |
| To provide access to platform features including CRM tools, invoicing, quotes, expense tracking, reporting, meeting transcription and AI-powered tools | Identity Data, Contact Data, Service Data, Usage Data, Technical Data | Performance of a contract with you |
| To process and deliver our services to you including managing payments, fees and charges and collecting and recovering money owed to us | Identity Data, Contact Data, Financial Data, Transaction Data | Performance of a contract with you; Necessary for our legitimate interests i.e. to recover debts due to us |
| Register you for our newsletters and marketing communications | Identity Data, Contact Data | Consent (Opt-in) or Soft Opt-in (depending on which country you are located) |
| To administer and protect our business and our platform including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data | Identity Data, Contact Data, Technical Data, Usage Data | Necessary for our legitimate interests for running our business |
| Processing activity | Categories of personal data | Lawful basis |
|---|---|---|
| To provide access to and maintain user accounts on the platform (as authorised by our business customer) | Identity Data, Contact Data, Technical Data, Profile Data | Necessary for our legitimate interests to provide and maintain our platform; Performance of a contract with our business customer |
| To enable use of platform features including CRM tools, communications, reporting, meeting transcription and AI-powered functionality | Identity Data, Contact Data, Service Data, Usage Data, Technical Data | Performance of a contract with our business customer; Necessary for our legitimate interests to deliver and improve our services |
| To provide technical support, troubleshoot issues and respond to queries raised via the platform | Identity Data, Contact Data, Technical Data, Usage Data | Necessary for our legitimate interests to support users and ensure platform functionality |
| To monitor platform usage, maintain security, prevent fraud and ensure compliance with applicable terms and policies | Identity Data, Technical Data, Usage Data | Necessary for our legitimate interests to protect our business, users and platform; Necessary to comply with a legal obligation |
| To analyse usage and improve platform performance, features and user experience | Technical Data, Usage Data, Profile Data | Necessary for our legitimate interests to develop and improve our platform and services |
| Processing activity | Categories of personal data | Lawful basis |
|---|---|---|
| For you to provide services and products to us | Identity Data, Contact Data | Performance of a contract |
| Manage payments, fees and charges | Identity Data, Contact Data, Financial Data, Transaction Data | Performance of a contract with you |
| To engage with you as a supplier for product/service support | Identity Data, Contact Data | Performance of a contract; Necessary for our legitimate interests so that we are able to get in touch with our queries, issues and concerns |
| Processing activity | Categories of personal data | Lawful basis |
|---|---|---|
| When you contact us via our website, forms and other links on our website including AI chat features | Identity Data, Contact Data | Necessary for our legitimate interests where we need to be able to respond to you |
| To manage our relationship with you which will include notifying you about changes to our terms or privacy notice | Identity Data, Contact Data (where you have provided that data to us) | Necessary for our legitimate interests i.e. to keep our records updated. |
| To administer and protect our business and our website including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data | Identity Data, Contact Data, Technical Data | Necessary for our legitimate interests for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise; Necessary to comply with a legal obligation |
| To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you | Identity Data, Contact Data, Profile Data, Usage Data, Marketing and Communications Data, Technical Data | Necessary for our legitimate interests i.e. to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy |
| To use data analytics to improve our website, products/services, marketing, customer relationships and experiences | Technical Data, Usage Data | Necessary for our legitimate interests to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy. Note: where applicable consent will be used for data analytics obtained through cookies or similar technologies. See our cookies notice. |
| Use of non-essential cookies (where the jurisdiction applies and consent is required) | Technical Data | Consent |
We use artificial intelligence (AI) tools as part of the SAS Data Services Ltd. platform to enhance our services and provide you with a better experience. These tools may assist with activities such as meeting transcription, generating summaries, suggesting actions and providing AI-driven business insights and strategic guidance.
These AI features may use third-party AI model providers, such as OpenAI or Anthropic to process prompts, transcript content, user inputs and related data to generate responses or outputs for you. We use such providers as service providers processing data on our behalf subject to appropriate contractual and security measures.
You should only use the AI and transcription features where you are entitled to share the relevant information with us and any third-party provider involved in delivering those features. Where required by law, you are responsible for informing meeting participants or other individuals that transcription or AI-supported note taking is taking place.
Our use of AI is designed to support and streamline our services and provide helpful insights to users. These systems are not intended to make solely automated decisions producing legal or similarly significant effects about individuals.
SAS Data Services gathers information and statistics collectively about visitors to our website. Analysis of this information demonstrates the most frequently used sections of the website and assists us in continually improving the online service.
We may use analytics and advertising technologies including Google Analytics and Facebook Pixel to understand how visitors use our website and to measure the effectiveness of marketing campaigns.
Please also refer to our cookies notice for more information on how we set cookies.
Where we need to collect personal data by law or under the terms of a contract and you do not provide that information when requested we may not be able to perform the contract we have or are trying to enter into with you for example to provide you with our services. In this case we may have to cancel our service, but we will notify you if this is the case at the time.
SAS Data Services may send you marketing communications where you are a controller. You have the right to object to processing of your personal data for direct marketing purposes. You can unsubscribe from receiving marketing communications from us by using the unsubscribe methods contained in communications we send to you or by contacting us at privacy@sasdataservices.com.
Where you opt out of receiving marketing communications this will not apply to personal data provided to us as a result of registering for or using our service, your service experience or other interactions with this website.
Please note we do not send marketing communications to end users who are using our products where we have a direct contract with the controller (customer).
In certain circumstances we may disclose your personal information to third parties for contract fulfilment purposes, legitimate purposes and other reasons subject to this privacy notice. Such circumstances where we disclose information may include:
We may transfer and process your personal data outside of the United Kingdom (UK) / European Union (EU) to countries where data protection laws are less stringent than those in the UK/EU. When we transfer your personal data outside of the UK/EU we only do so to entities that offer our users the same level of data protection as that afforded by the UK Data Protection Act 2018 (including the UK GDPR) and the EU GDPR/Data Protection Laws.
We will only transfer your personal information to countries that have been deemed to provide an adequate level of protection for personal information; or we will use specific contracts approved for use in the UK or EU which give personal information the same protection it has in the UK/EU. For example, the use of Article 46 UK and EU GDPR safeguard mechanisms to transfer personal data endorsed by the UK Government or European Commission.
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
The transmission of information via the internet is not completely secure. Although we will take reasonable measures to protect your personal data we cannot guarantee the security of your information transmitted and any transmission is at your own risk.
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
To determine the appropriate retention period for personal data we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means and the applicable legal, regulatory, tax, accounting or other requirements.
Where we act as controller: Under certain circumstances you have rights under Data Protection Laws. Not all rights are absolute and depending on where you are located not all rights are given to you.
Automated decision making: this is where decisions are made about you by automated means. We do not carry out automated decision making.
Where we act as processor: Where we act as a processor on behalf of a data controller, we will provide assistance to support the controller in fulfilling their obligations in relation to data subject rights under applicable Data Protection Laws. If you wish to exercise your data subject rights, please contact the relevant data controller in the first instance. They remain primarily responsible for managing and responding to such requests.
You will not have to pay a fee to access your personal data or to exercise any of the other rights. However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal information or to exercise any of your other rights.
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests.
If you wish to exercise any of the rights set out above please contact us at privacy@sasdataservices.com.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
We would appreciate the chance to deal with your concerns in the first instance. Please contact us using the details below. If you have unresolved issues you have the right to complain at any time to a data protection supervisory authority such as the UK data protection regulator - the Information Commissioner’s Office (ICO).
If you are located outside the UK, you may instead contact your local data protection supervisory authority. Details of the relevant authority in your country can usually be found through your national government’s website or data protection body.
This privacy notice may be changed from time to time in response to legal, technical or business developments. We will take appropriate measures to inform you when we update our privacy notice.
If you would like more information about the way we manage personal information that we hold about you please contact us at: